Exploring Marketing: Concepts and Careers - Fall 2025

Introduces the fundamentals of marketing, communication strategies, and marketing career exploration. Explores traditional and digital marketing channels, branding essentials, and industry-specific marketing techniques, as well as how AI is being leveraged in the marketing industry. Additionally, explores diverse career pathways in marketing, from established to emerging career paths. Explains foundational skills in strategic thinking, creative problem-solving, and professional communication that are valuable across numerous industries.

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